Cleveland Charge Unveil New Look to Match Cleveland’s Public Hall

The Cleveland Charge have a new look.

The Charge, the Cleveland Cavaliers' NBA G League affiliate team, unveiled a modified color scheme, new logos and new wordmarks on Tuesday. The new look for the team is meant to be a more stylistic fit with its home arena, Cleveland Public Hall, while also having a color scheme that matches the Cavaliers again. 

Previously, the Charge’s shades of wine and gold matched what the Cavaliers used from 2017 through 2022, before the team released its current uniform set that changed the shade of gold used and made black more prominent. 

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“We are thrilled to usher in a new era of Charge basketball with this bold brand evolution as we continue to witness the incredible growth of the Charge here in Cleveland,” said Charge President Rocco Maragas in a news release. “Becoming part of the Northeast Ohio Community has been a source of immense pride for us. This latest chapter in our brand’s journey deepens our roots in Cleveland and highlights the strength of our NBA G League partnership with the Cavaliers.”

The Charge were founded in 2011 in Canton as part of the then-NBA D League. The team moved north, up Interstate 77, to Cleveland for the 2021-22 season. 

"We’re committed to making bold strides in the evolution of our brand – from our move to the historic Cleveland Public Hall last season to unveiling our fresh visual identity this year," said Charge Chief Marketing Officer Ben Adams in a news release. "Our goal was to evolve our brand in a way that bridges the excitement of the future with the history of our past. This new look embodies our purpose and pride – not only as the Cavaliers’ developmental team, but as a franchise with its own distinct spirit and legacy."

The team has also unveiled a new tagline, “Charge On” to signify the march into a new era of basketball in Cleveland. 

Uniforms and a new court design will be unveiled at a later date before the beginning of the 2025-26 NBA G League season.

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