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Flowerville Owner Michael Day Celebrates Two Milestones and Shares His Greatest Lessons

The full-service florist celebrates 75 years in University Heights, and Michael Day reflects on 40 years as the owner.

by Julia Lombardo | Aug. 18, 2024 | 9:00 AM

Courtesy Michael Day

Courtesy Michael Day

Offered a University Heights flower shop off the heels of hard work, Michael Day found himself running a business right out of college, a stark detour from his dream to be a theater star. Forty years later, he wouldn’t change a thing about it. As Michael Day celebrates his milestone and Flowerville rings in 75 years of business, we asked him about the journey so far, and what might be next.

I was 15. Randall Park Mall had just opened. There was a little plant shop, and there was a ‘Help Wanted’ sign. I applied; they hired me right away. There was another florist in that mall, and she taught me how to make a corsage and boutonniere, so I started to get into it and do flowers at home.

In 1977, after I graduated from St. Ignatius [High School], I was going to John Carroll University. [Flowerville] is near there, so I got a part-time job.

I had also been doing theater throughout that, so after I graduated in ‘81, I was choreographing shows, assistant directing, performing in local theaters and trying to figure out what I had to do for a living. A couple years later, I wanted to move to New York, but [the owner of Flowerville] called me and said he needed to retire and was interested in knowing if I would want to take over.

All I had to do was find the money, which we didn't have. But after quite a bit of blessings, we were able to secure a loan. Next thing I knew, at 24, I was a business owner.

My father was very wise with business-kind of guidance, and my mother was very much a creative person. I think that's where I got the best of both worlds.

Of course, being 24, I had lots of energy and ideas for the store. I wanted to make it more open-concept, keep the traditions and bring in new types of flowers. It was time for new blood.

To this day, I learn something new every day. You have to be open to that.

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No matter how perfect I pretend to be, I’m going to make mistakes. I learned that from a very wise man who was a florist for many years. He said, ‘Don't get too set on being the best.’ 

Sometimes it is about me, I'm gonna be honest. But all-in-all, it's about everyone. I couldn't succeed without loyal customers, without staff that was supportive, and I think that was something I had to learn young.

One of the best things about this business, being in it so long: I am now doing weddings for the children of people whose wedding I did 30 years ago. In this industry, you're going to meet hundreds of people, but there are going to be some that just become very special to you. I have been blessed with clients that actually became friends.

Three to five more years is what I'm hoping to have. I started thinking about 2024, and I said ‘That's going to be 40 years!’ I'm not a person that likes to blow my own horn, but darn it! I did good!

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Julia Lombardo

Julia Lombardo is the editor of Cleveland Magazine’s home and style section and contributes to coverage of arts, culture and dining. She graduated from The Ohio State University in 2023 with an English degree. As both a journalist and poet, she is inspired by stories with creative flair. When she puts down the pen, she enjoys going to concerts, ranking coffee shops and walking aimlessly through wooded trails.

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